Nigeria’s premier telecommunications network, MTN, has said its not pulling the legs of its subscribers concerning its recent promotion which offers the opportunity to win a four-seater aeroplane.
The General Manager, Consumer Marketing, Kola Oyeyemi disclosed this at a media briefing in Lagos recently.
He said, “For many people, it’s so hard to believe that we are giving out an aeroplane which for me is understandable because no other brand has done that in our history. It must be stated that there is nothing that we have promised that we have not delivered. We do not intend to make this an exception.
“Moreso, in trying to give reassurance, we have promised to give cash reward equivalent especially for those who may desire to have it in cash. For us at MTN, we believe we have got the capacity to do the impossible, which is what we have been known for. That is why we made the promise and we are poised to fulfil it”, he added.
The MTN advert has so far generated lots of criticisms from Nigerians.
Also, Chairman of the House of Representatives’ Committee on Information, Strategy, Security and Publicity, Segun Olulade, blasted the firm for encouraging Lagosians to participate in the promo that promises luxurious gifts such as aero plane with a fee of N200.
The promo, he said, has the tendency to contribute to the growing trend of moral decadence in the society.
Mr Olulade said it created the impression among youths that there are undignified short cuts to wealth, negating the ideals of labour and responsibility.
He urged MTN to devise more dignifying sale strategies and intensify efforts in the area of Corporate Social Responsibility (CSR).
He called on the Nigeria Communication Commission (NCC) as well as the Consumers Protection Council (CPC) to critically look into the modalities surrounding the various business promos in the country.
No comments:
Post a Comment