'We were just trying to make something incredibly great'... The secret Apple commercial that was never released

A rare 60-second television advert for the Apple Macintosh that was scrapped for being 'too self-congratulatory' has made its way on to YouTube.
Andy Hertzfeld, one of Apple's founding members, who now works for Google, uploaded the 1983 ad to the video-sharing site last week and posted it on his Google+ page.
Mr Hertzfeld, who features in the video, was a software designer for Apple between 1974 and 1989. 'We were just trying to make something incredibly great,' he gushes in the film.

'We were just trying to make something incredibly great': Andy Hertzfeld flashes a grin to the camera in the 1983 Apple commercial that never aired

He wrote on his Google+ page: 'Here’s a rare commercial for the original Macintosh that Chiat-Day made in the fall [October] of 1983 , featuring snippets from interviews of the design team.
'It never aired because Apple deemed it too self-congratulatory, although it was used in some promotional materials sent to dealers.'
The ad features Mr Hertzfeld alongside Burrell Smith, George Crow, Bill Atkinson, and Mike Murray, all members of the Mac's original design team, as they highlight ideas behind the machine's design features.
Mr Smith starts of the film, explaining that they first started designing the machine for themselves. 'Mac is a big extension of who we think we are and where we think we're going,' he says.
Mr Hertzfeld goes on to tell how their intent was to 'capture the greatness of Lisa' - Apple's breakthrough computer that was the first to offer a graphical user interface - but adapt it for the consumer market.

'Mac is a big extension of who we think we are': Burrell Smith, Apple's 'hardware wizard', gives his piece to camera in the 60-second advert

'Demonstrating a Macintosh is the only way to do it': Bill Atkinson's comments foreshadowed Steve Jobs's demonstrations of Apple's breakthrough gadgets

He is followed by Mr Crow, who speaks about how the new Macs needed to be so reliable that customers did not ever have to 'worry about it failing', yet cost only 'one quarter' of the previous machines he had worked on.
In a prescient foreshadowing of Steve Jobs's keynote demonstrations of Apple's breakthrough gadgets of the past decade, Mr Atkinson then says: 'Demonstrating a Macintosh is the only way to do it. You got to show somebody.
'I can't really describe it to you in words, but if I can get you to sit in front of it, and play with it, you won't let go of it.'
Mr Hertzfeld closes the video, with his 'incredibly great' comment. 'And I think we did,' he adds, finally flashing a geeky grin to the camera.