- The 48-year-old completes the run every day before going to work
- The fridge has a hole in the back so passers-by can drop in donations
Ice cool: Tony Phoenix-Morrison, 48, from
Hebburn, South Tyneside, is running the famous Newcastle to South
Shields route every day before work
Tony ‘The Fridge’ Phoenix-Morrison, of Hebburn, South Tyneside, races along the classic route from Newcastle to South Shields in less than three hours every morning.
After completing the 13.1 miles, the father of four heads to work as a marketing company director.
He said: 'A few years ago I decided I wanted to be a fundraiser and charity worker in my spare time and I was seeking something that would allow me to be successful at it.
'But everyone runs and once you are an experienced runner, it’s difficult to get donations.
'So I wanted to do something different that would capture people’s imaginations and which would still have a fun side to it.'
Last year, he strapped a small fridge to his back - with a hole in the back for donations - and took on the Great North Run half-marathon.
This time, Mr Phoenix-Morrison is braving friction burns to ramp the challenge up to a ‘crazy’ extreme, to raise funds for the Sir Bobby Robson Foundation - which works to fight cancer.
He added: 'Even I was beginning to think I was mad for attempting this. But I thought if I do it again I will not get anywhere near as much.
'I only arrived back from Egypt at 2.30am on Saturday morning and drove home, slept for a few hours and at midday set off on the first run.
'Mum had a heart attack on Sunday and thankfully the Freeman Hospital were there to save her life. But I did not get much sleep on Sunday either.
Punishing regime: The father of four crosses the River Tyne on his epic 13.1-mile daily journey
'Lots of people have been coming and running with me. I was running down Northumberland Street in Newcastle when another chap ran up alongside and wanted to know about what I was doing.
'He got out a £10 note and I stopped to let him put it in, but he said "No, keep going" and ran down the street after me to throw it in.
'Another guy saw me on the Felling Bypass, drove home to South Shields, ran back four miles and then ran the last seven miles with me to the finish.'
Inspirational: Mr Phoenix-Morrison says
passers-by have run alongside him for parts of the route, handing him
donations as they do so
He said: 'It would be nice, but I don’t want to get too attached to any figure. I do not want to be there in the third week thinking "oh, I have only raised £5,000, I need to do better".
'It is not just about raising money, it is about raising a smile and my aim is just to keep fit, entertain the public and if I raise some money along the way then everyone is a winner.
'Last year there was about a stone in change in the fridge by the time I finished the Great North Run, so the only think I would ask is if people might consider giving notes, they are lighter.
'But whatever people donate is massively appreciated.'
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